What can you do to stand out on Twitter?
Regardless of whether you’re a big fish or a tiny minnow in the Twitter pond, you can use the following tactics to get more traffic for your content today.
Stop thinking of Twitter as a text-only platform.
Twitter now features visual content more prominently by auto expanding the images in your tweets, so accompanying your content with an image is more important than ever.
Stunning visuals will go a long way to help your updates stand out amongst the other tweets in your followers’ text-dominated Twitter streams.
When tweeting links, never give too much away about the content in the body of your tweet.
If a reader can guess the entire story simply from reading your tweet, why would they click your link to read more?
Frame your tweets to highlight both the benefit of the content and to generate curiosity. And speak plainly, eliminating the use of complicated words.
One way to tease your audience is to ask a question that begs for an answer.
Posting the same update to a social channel several times is considered bad practice because it provides little additional value to your audience.
However, updates are easily missed on Twitter and your followers may be genuinely disappointed to miss out on your latest post.
To share the same content several times without annoying your audience, alter the images and text used in the tweet.
For instance, you might tweet a link three times, each time using different content:
- Tweet it first with the original headline, a link and a photo from the post.
- Tweet it next with a quote and a link to the article.
- Tweet it one last time with a different photo, a link and a question that creates curiosity about the post’s subject.
When you show up in someone else’s stream (or appear in the Who to follow side bar), the only thing they will see is your name, profile photo and possibly your tweet.
If they want to find out more about you, they’ll click on your Twitter profile. And one of the first things they will see is your bio because the eye is naturally drawn to the header photo at the top of your account.
Your Twitter community can be quite helpful with informing the direction of your content.
So let them tell you exactly what to do.
Poll your Twitter audience by asking what type of issues they typically face. By showing interest in the challenges of others, you can create a circle of give and take that builds trust and familiarity among users with similar interests.
Building relationships on Twitter is vital to your long-term success and, as mentioned earlier, who is in your community is particularly important.
Consistently tweet the content of the other influencers in your niche (even if they’re your competition), making sure to mention their handle and, of course, include a link to their article.
According to Expanded Ramblings, tweets with hashtags receive two times more engagement than those without. And the more engagement with your tweets, the more visibility they get and the more clicks your links receive.
Use hashtags related to the subjects of your blog posts so users searching for your expertise on Twitter can find your tweets.
Use the following methods to find suitable hashtags for your content:
- Brainstorm possible hashtags for your posts, then find which are the most popular using the search function on Hashtags.org.
- Pay attention to the hashtags influencers in your niche are already using for similar topics.
- Find any relevant trending hashtags using WhatTheTrend – occasionally you may be able to tap into those too.
want the rest of the article with all the cool pics? via 10 Simple Twitter Tactics That Will Get You More Traffic Today | Brian Honigman.