In this article which is nicely written, the author discusses how Key Word Stuffing is now a thing of the past.
Of course this has been the case for some time now but it is always a good idea to go over the basics every now and then.
I like to think about creating content that is actually going to help me sell something on my site, after all that’s why you have a website, to either sell a product or a service from it….well ….nope, I was thinking that there might have been another reason why you would have a site but at the end of the day no matter what it is that you are trying to achieve it ultimately comes back to either trying to sell something , whether it’s advertising on your site, products from your site or your services.
Blogging Is Beautiful
Your business should maintain a blog that will allow you to publish long-form content related to your products and services, as well as your industry as a whole. Blogs satisfy Google and other search engines while also serving your audience with informative and entertaining content.Social MediaIn terms of your social-media strategy, you must learn to evaluate the landscape and adapt accordingly. Some tactics simply won’t lead to the results you’re looking for. Be willing to make a change and your audience will appreciate it.Social-media usage has become such a staple in our lives that it can overwhelm our better judgment from time to time. An inconsistent social-media strategy will severely damage your online reputation. The collection of your social-media profiles – Twitter, Facebook and LinkedIn, to name the three major examples – will provide you the opportunity to offer a clarified message about your products and services and establish yourself as an industry leader.