This is a great article about the benefits of creating great content. Not only will it help in the search engines but when people do arrive at your site they will stay and more importantly if you are providing great content then they will probably either buy your product or services or at least enquire.
Oh no! Google has updated their search algorithm! Again. Just last month. What does it mean for content marketing and SEM? Well, that depends entirely on your approach to content marketing! Lets take a look at the TWO BASIC APPROACHES to content marketing, and the way each one is affected by the Google Hummingbird Search Algorithm Update.