Domain names are often compared to virtual real estate. Of course, everyone knows how to buy actual real estate, but even after a decade of popular use of the web, some people are still puzzled about how to buy a domain name and why they should buy a premium domain name.
Lets have a look at a couple of reasons why buying a premium domain name is important
Improve Your Marketing and Visibility
The right domain name allows customers an easy way to remember and find you. It’s your location on the web. It’s also your email address. The easier it is to remember the easier it is for people to find you.
Acquire More Traffic
Some domains already receive traffic. This traffic principally comes from direct type-in or referral traffic. Direct type-in is when an internet user types the domain directly into her browser, such as typing ‘www.photography.com.’ Referral traffic typically comes from links on other websites.
Many premium domains already have links from other sites or experience a lot of type in traffic.
As an Investment
Similar to real estate, domain names are investments. There is only 1 of each name, so if you own photography.co.nz then you have the best piece of internet real estate for photography in NZ. Fantastic if you have anything to do with the photography in NZ. Fantastic if you have anything to do with the photography industry.